FOR IMMEDIATE RELEASE RALEIGH, NC— North Carolina’s top television station is partnering with the nation’s largest urban-oriented, multi-media company for a powerful community movement called HungerFreeNC. WRAL-TV and Radio One Raleigh have been working on the project for almost a year. HungerFreeNC will include a special week of programming and the first ever MEDIAthon on TV, radio, web and social media to raise money for their non-profit partner, Inter-Faith Food Shuttle.
July 21, 7 p.m. WRAL-TV
Nationally acclaimed, award-winning documentary that powerfully illustrates America’s hunger crisis. 50 million Americans are underfed and it’s not because we don’t have enough food. This film is a riveting journey that will change forever the way you think about people who are hungry.
July 24, 7 p.m. WRAL-TV
With one in four children and one in five adults going hungry in North Carolina, this documentary profiles the struggle and reveals how poverty and food deserts are at the core of this complex issue. The program showcases innovative solutions underway and the obstacles they face.
Streaming live and available on demand: wral.com/13810569/
Airing on WRAZ-TV: July 26, 2 p.m.
Airing on WILM-TV: July 26, Noon
July 25, 6 a.m. – 7 p.m. WRAL-TV, Foxy 107/104, 103.9 The Light, K97.5
The first, daylong fundraiser on TV, radio, web, and social media, to help fund the innovative programs of our local non-profit Inter-Faith Food Shuttle.
“We believe we can use the joint power of our companies to reach hundreds of thousands of people,” says Steven D. Hammel, Vice President and General Manager of WRAL-TV. “The first step to solving this is educating our viewers and listeners to the crisis we’re in.”
Radio One Raleigh’s Regional Vice President and General Manager, Gary Weiss agrees. “One in four kids going hungry in this state is completely unacceptable. Together, we believe we can make a fundamental difference for families who are struggling.”
Learn more about the movement: www.wral.com/hungerfreenc
The conversation will be alive on social media using #HungerFreeNC. The stations will be using the innovative technology of Tagboard to curate social media posts from twitter, facebook, instagram and vine.
Station contacts:Steve Hammel WRAL VP/GM 919.821.8510 firstname.lastname@example.org Gary Weiss Radio One Raleigh Regional Vice President 919.863.4850 email@example.com
About WRAL-TV’s parent company
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield Sports) in Raleigh, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.
About Radio One, Inc.
Radio One, Inc., together with its subsidiaries (http://www.radio-one.com/), is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning and/or operating 55 broadcast stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, Bishop T.D. Jakes'"Empowering Moments", and the Reverend Al Sharpton Show. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment. Interactive One operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful and social networking websites, including BlackPlanet and MiGente. In addition, the Company owns a controlling interest in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.